In order to attract and retain high rollers, a Casino must appeal to their emotions. While many gamblers spend hundreds of thousands of dollars on their first visit to Las Vegas, very few spend tens of thousands on the same visit. Casinos can create a sense of loyalty to the establishment by appealing to the emotions of its high rollers. Moreover, the marketing department of a Casino must cultivate strong bonds with local communities and make regular contributions to them.
In order to lure people, casinos employ a variety of tricks and devices. They place slot machines and gaming tables in a maze-like pattern, so that they appeal to the senses of sight and sound. The noises made by the machines include bells and whistles, and the color red is commonly used for decor. In addition, casinos use neon tubing to create a festive atmosphere. The effect is both stimulating and enticing.
The casino also offers live dealers, so the guests can play their favorite games with the help of a live dealer. Popular games include blackjack, three-card poker, Ultimate Texas Hold ‘Em(r), Spanish 21, and let-it-ride. Video roulette games are also available in the Casino. And because gambling is a popular pastime, many people tend to visit a Casino during the busiest time of the day. In addition to live dealers, there are also video poker games, video slots, and video roulette.