The average American adult has a heightened likelihood of being a winner when they are gambling in a casino. A recent study by Roper Reports GfK NOP used face-to-face interviews with 2,000 U.S. adults to determine the demographics of casino patrons. Another study by the U.S. Gaming Panel involved mailing a questionnaire to more than one hundred thousand adults, and 57205 responded. Both surveys showed that the average casino patron was a 46-year-old woman, from an income above the median. The average casino patron was also older, with more free time and available spending money than younger adults.
In addition to the obvious dangers associated with gambling, casinos use several psychological tricks to entice customers. They arrange gaming tables and slot machines in maze-like configurations to appeal to the sense of sight and touch. In addition to the visually stimulating effects, casinos use bright colors to attract patrons and amplify their own moods. While red may be a provocative color, it does not have a calming effect on gambling.
Casinos also give out comps to high rollers, who spend far more than the average gambler. Several of these high rollers have separate rooms from the main casino floor, and their stakes can be in the tens of thousands of dollars. These high rollers generate much of the money the casino makes, and in return, these casinos reward their players by offering lavish personal attention. And that’s just the tip of the iceberg, of course.