Casinos thrive on people’s willingness to spend money repeatedly for the chance of winning big. They do that by fostering an environment that’s inviting, yet hard to step away from. Everything from sounds and lights to physical design is meant to lead patrons deeper into gambling addiction. Here are nine tricks casinos use to keep their guests spending more and more money.
1. Create an atmosphere that’s reminiscent of the best parts of Vegas.
A casino is a place where champagne glasses clink, conversations buzz and tourists and locals mingle over drinks and table games. Whether you’re playing poker or slot machines, the adrenaline rush is intoxicating, and there’s no telling when you’ll hit the jackpot.
2. Encourage event and group business.
Many casinos offer a variety of amenities that are designed to make their facilities appealing for large groups, from spa and fitness centers to restaurants and live entertainment. Pursuing events and group business can help a casino earn more profits outside of its gaming floor, but it requires specific messaging and targeting to attract these visitors.
3. Dissociate gambling from actual money.
Most patrons don’t realize they’re gambling with real money until they win, and even then it doesn’t feel like a lot of money when you’re changing paper bills into colored chips. Moreover, many casinos allow patrons to load money onto cards that can be used in digital games, further dissociating gambling from spending real cash and making losses less painful.